Did you know that upon first meeting someone we have 3 seconds to make an initial impression, and only 9 seconds to fascinate them enough to want to know more? They are thinking, “Who are you? What do you do? Why should I care?”
It’s the same in business as it is in the dating pool. OMG. What to do? Well I don’t know much about pick-up lines…I think they are a turn off. However, I do teach my clients how to write 7-Second Head Whippin’ Hooks to stand out and get noticed.
But you really don’t need to be clever, smart or creative (although I suggest you be authentic and uniquely you, at all times). To write a Client Getting Sound Bite, just giving them the facts can be compelling enough (as long as you don’t bore them). There is a lot to be said for simple, easy to digest, no brainer stuff. The first thing to remember is—a confused mind doesn’t buy.
So… Keep it Simple Sweetheart.
Here’s a simple formula that works every time.
I work with ___________________________ (your ideal clients)
Who struggle with ______________________ (their Big problem)
And help them to ______________________ (the solution you provide)
So they can __________________________ (transformation they get)
And of course the call to action (don’t leave this off)….
Would you like to know more?
Now it’s time to write yours down and add in your own secret sauce (your unique personality) to spice it up. Go out and connect with people; share your sound bite.
You are here to make a difference, so let’s get people transformed!