Hey, all you mobile procrastinators (of which I am one), your time is up! In fact, by the time you are reading this email your time has run out. What am I talking about? Ok, get your head out of the sand and check it out. “The Google” is making a major change as to how its search algorithm ranks your website. Starting Tuesday, April 28th, mobile-friendly websites – the ones equipped with easily clickable links and text that resizes to fit any screen it’s viewed on, will rank higher than sites that aren’t mobile-friendly when people are viewing or searching on smartphones or tablets.
Currently, more than 60% of search traffic is coming from mobile. If you have a small business, especially one dependent on local search, you need to make sure to make the necessary changes so your site isn’t penalized by Google’s’ new ranking system.
So it’s time to get with it! 2 billion smartphone or tablet users are expected to be using some form of mobile commerce transactions by 2017. Brand YOU can’t afford not to be MOBILE FRIENDLY. While on the go, no one will be shopping on clumsy sites with tiny text, excessive scrolling or worse yet—requiring flash. It is estimated that if you sell your products online or are a retailer you are at risk of losing 50% of potential sales and clients if you are not mobile-optimized.
Here are 4 tips to pass The Google mobile friendly test with flying colors:
1. Start with the Smallest Screen. Build your site to work for the smallest screen possible first. This highly constrained environment will ignite innovation and creativity solutions.
The important design questions to ask:
● What are the most important things for the consumer to click?
● What are the most important things for conversion?
Keep it Easy Breezy, Lemon Squeezy
2. Lead with a Call to Action. Make your calls to action – Add to Cart, Checkout, Sign Up or Register BIG and BOLD on each page (on a product page right below the product photo). You can also add a shopping cart popup to prompt them to easily check out without going to another screen.
3. Simplify Navigation. Remember we are on a tiny device here. Effective navigation on a mobile device is to reduce the viewing experience to just what the visitor needs to see. Make the experience more visual and intuitive and have more information accessible if the viewer wants it.
4. Make Your Checkout Seamless. There is nothing more frustrating than to go through filling out registration or purchasing to have it f**k up and have to start over, especially with mobile devices. It’s especially important as smartphones continue to evolve and customer expectations heighten that any barriers to checkout disappear.
Simplify Your Website and Streamline the Design
By adopting and implementing the “less is more” approach to your design, including only content that aligns with your goals and improves user experience, you can ensure you have created the framework to have a mobile-optimized site that is a delight and pleases both your customers, prospective clients and “The Google”.