Creating fascination is about Being Different and Standing Out from the norm. The picture above is a branding manifesto that I came across in my travels. You don’t even know the name of the company until the very end of it. See if you can find the name of the company; it’s easy to miss. But, the essence of the story, inspires and stays with you.
“Story Telling is the new Marketing and Branding.”— Ann Bennett
Do you tell stories that captivate your audience? (By audience, I mean anyone you are in front of one-on-one, or in groups, networking, speaking, etc.) No? Next time, tell a little story about yourself that catches their attention instead of the same old spealio.