The first thing you need to do is make a list of what you deliver for your clients and how you actually to that. Go into as much detail of your features, modalities, processes, techniques products and services as you can.
NOW, THROW THAT OUT!
That is the #1 mistake that I see my clients and other people doing and the exact reason people don’t buy your stuff…Really.
There are people out there searching for what you do and the problem you solve. I like to refer to them as SEEKERS. They are looking for exactly what you do and they are seeking you out but probably can’t find you. They are not a target market, a niche or even ideal clients (hopefully they become your ideal clients and raving fans). I just hate those labels, they are real people with real problems.
Your people have a BFP (big freakin’ problem) that they can’t solve on their own and they need you to solve it for them. When your branding and messaging aligns with their problem and they can actually find YOU and you can deliver the RESULT they are looking for you have arrived and it will be simple and easy to build your business and make the money you deserve.
If you are struggling to get clients and build a 6-figure business because you are unclear about the transformational result you cause your clients or you are the best kept secret in your industry or you can’t seem to close people into working with you either your Branding is off or your Marketing is off.
I have experienced this myself. That feeling of hustle, hustle, and hassle with little or no results (ie CASH). As soon as I created a Brilliant Brand and began to Market like Madonna my business became easier, simpler and a lot more profitable.
If you are ready to give up the struggle, get systems, simplify and build a Brilliant Brand that can make 95% of your marketing decisions for you then let’s get you started.