May 12, 2017
5 things to Focus On When Defining Your Brand
“It was the worst of time’s it was the best of times” this is the famous opening line from Dickens book “The Tale of Two Cities”. Do you remember reading…
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May 5, 2017
Brand Brilliantly, Market Like Madonna & Profit Like a Rock Star!
Brand Brilliantly, Market Like Madonna & Profit Like a Rock Star! (Be Big, Be Bold, Be You) Thursday, May 11, 2017 5:30 p.m. - 7:30 p.m. Racquet Club of Irvine,…
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March 30, 2017
Shut Up and Write
So there I was sitting in my high school English Class surrounded by my posse of girlfriends (and one good boyfriend) Mrs. Brown is reading off the names of the…
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March 3, 2017
Why Personal (Rebel) Branding is the Most Important Thing You Can Do for Yourself
This is really embarrassing. But when I first decided to step out and start my own business… I actually wore business suits. (Yeah, I know it’s hard to believe) It was so…
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February 17, 2017
5 Steps to Build a Rebel (Rock Star) Brand
I just stood there. Looking out into a room full of people. Lights on me, cameras on me and microphone turned on. Taking a deep breath to center myself… Get…
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January 6, 2017
No one wants to be Labeled or have a Terrible Tagline
Once upon a time she had the terrible tagline of “fish lips” by cruel bullies. No one wants to be labeled… Or have a Terrible Tagline. As a kid…
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December 2, 2016
Well…this failed miserably
Your email subject lines need to Stand Out like the Empire State Building in the marketing landscape or you will just be forgotten. I have written hundreds of blogs…
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November 30, 2016
Personal Branding Hacks: How to Market Yourself Without Selling Out
So many people don’t like the idea of personal branding. They ask me all the time “Why do I have to talk about myself? I am really great at what…
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August 5, 2016
What I learned about Branding from Beyoncé
It’s an early Monday morning market run. Gotta get in and out quickly ‘cause I have a gazillion things on my plate to get done! Just need to get one…
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June 10, 2016
Branding Lessons I Learned From My 1967 VW Bug
It’s summer and the best thing about summer is time off (nope) the beach (nope) hanging out (nope)... Cruzin’ in classic cars! And they seem to be everywhere I am…
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