We’ve all gone through it, “I’ll work with anyone” syndrome. (Me too.) We think “I just need clients and to make money so I don’t want to rule anyone out. I am so talented I can do it all.” You may be super talented and can do it all, however, you will confuse your clients and a confused mind does not buy.
I tell my clients all the time, “Just choose one thing that you are really good at and go with it. Choose something you love to do, teach or learn.”
Many of my clients are creative and super talented. They learn to focus on the one thing that can be supported by all the rest of their talents and creativity.
The Truth is in a crowded market place you have got to brand to stand out and niche to get noticed.
It’s very hard to be all things to all people. You have got to narrow your focus to be successful.
But, being the EXPERT on ONE thing, gives you HUGE returns. A Business Coach, or a Life Coach is a wide open field. More focused is being a coach for stay at home moms, which is narrowed down from, “I coach women.” But it’s much, much better to be a coach for moms with ADHD. It’s the difference between a general practice doctor and a brain surgeon.
“Go Small to Get Big”
Ask yourself, “if I had a niche or could be known for solving just one problem, what would it be?” Think about the #1 Problem you would solve.
5 Steps to Creating an Audacious Profitable Niche:
- Make a list of the things you do best, all your skills, education and life experience.
- What are the most important lessons you have learned in life?
- Ask yourself, Who do I want to help, serve or be a HERO to?
- Do they want (not need) my service? Inherent in that question is can they afford my services and are they willing to pay for it.
- Who are the people who paid the most for my kind of service?
Your niche will naturally come out of your skills and life experience. As you answer and ponder these questions you will begin to clarify, synthesize and see your niche.
If you were going to live for 1,000 Years what would you choose to do?
According to Lynda Falkenstein, the author of Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market & Make Customers Seek You Out.. A good niche has five qualities:
- It takes you where you want to go — in other words, it conforms to your long-term vision.
- Somebody else wants it — namely, customers.
- It’s carefully planned.
- It’s one-of-a-kind, the “only game in town.”
- It evolves, allowing you to develop different profit centers and still retain the core business, thus ensuring long-term success.
And of course the last and most important thing is “Rock it out!” Be unstoppable and go for it.